A major winter storm is forecast to impact large areas of the United States this weekend, with snow, sleet, freezing rain, and extremely cold temperatures expected. The system is projected to move from the Plains into the South, Midwest, Mid-Atlantic, and Northeast regions, potentially disrupting travel, power supplies, and business operations.
Meteorologists say that while the storm could be significant, its precise path and intensity remain uncertain. Small changes in temperature may determine whether certain areas experience heavy snowfall or damaging ice.
Businesses are being urged to review their disaster plans ahead of the approaching weather. If a plan is not already in place, experts recommend creating one that can help maintain operations or speed recovery after severe events such as blizzards or hurricanes.
Advice for businesses includes assessing local risks—such as flooding or other natural hazards—and ensuring adequate insurance coverage. This should include policies sufficient to rebuild property and consideration of business interruption insurance to cover costs during shutdowns following disasters. Flood insurance is also advised where appropriate.
Businesses are encouraged to document assets with photographs and videos stored securely online or in waterproof containers located offsite. Emergency response plans should include evacuation routes, meeting places, and easily accessible emergency contact numbers.
Communication strategies are also important; designating a point person for employee and customer contact is recommended. Since local phone and email services may be disrupted by storms, using an out-of-state contact as a communication hub can be helpful.
Backing up vital business records both electronically (to cloud storage) and physically (in secure locations) is suggested. Additionally, assembling a disaster kit with essentials like flashlights, radios, batteries, first-aid supplies, food, water, tools, plastic sheeting, and garbage bags is advised for use during emergencies. Employees should also be encouraged to prepare similar kits for themselves and their families.
